Exploring Salesforce Payments: A Guide to Pay Now and Buy Now Checkout Methods in B2C Commerce

Every e-commerce website vies for fast checkouts - it’s a win-win for the customer and the company. Having a seamless and efficient checkout process is crucial for customer experience and satisfaction. This is where Salesforce Commerce Cloud comes in. 

Salesforce Commerce Cloud is a cloud-based e-commerce platform that allows businesses to create and manage online storefronts. It provides a comprehensive suite of tools and services to enable retailers to deliver personalized and seamless shopping experiences across various channels, including web, mobile, social, and more. 

B2C Commerce Storefronts, within the context of Salesforce Commerce Cloud, refer to the online storefronts or websites that businesses can create and customize to sell their products directly to consumers (B2C stands for business-to-consumer). These storefronts are designed to provide a user-friendly and visually appealing interface for customers to browse products, make purchases, and manage their accounts.

Salesforce Payments B2C Commerce Storefront

Salesforce Payments primarily integrates with various payment processors to facilitate secure and flexible transactions within its platforms, including B2C Commerce. Salesforce B2C Commerce Storefront is a robust e-commerce platform that seamlessly integrates with Salesforce Payments. Payment experiences and checkout are simplified with flexible options like Pay Now, Pay Later, Buy Now etc. The platform also supports automatic order creation using stored payment methods and allows testing and validation in different modes, such as Stripe and PayPal. Salesforce Payments ensures a secure and efficient payment process for B2C Commerce.

Quick Checkouts with the Pay Now and Buy Now Feature

The Pay Now and Buy Now features are crucial for streamlining e-commerce transactions. Pay Now accelerates the payment process, while Buy Now simplifies checkout, providing customers with a frictionless and efficient buying experience, ultimately enhancing customer satisfaction and boosting conversion rates.

Express Checkout: Providing an option for customers to save their payment information for future purchases, enabling faster checkouts.

Mobile Optimization: Ensuring that the checkout process is optimized for mobile devices, where quick and easy transactions are particularly important.

Security Measures: Implementing robust security measures to protect customer payment information.

Integration with Payment Gateways: Supporting a variety of payment methods and integrating with secure payment gateways for seamless transactions.

Buy Now: Streamlining Single-Product Checkout

Buy Now presents a straightforward approach, allowing shoppers to buy a specific product with a single click. Activated by a prominently placed express checkout button on the product details page, Buy Now instantly prepares a basket containing the selected product. The checkout process is completed using the browser payment app appropriate for the shopper's device, such as Apple Pay or Google Pay.

Noteworthy is the independence of Buy Now from the existing shopper basket. It operates irrespective of the current basket, making it crucial to independently calculate and match the required data for checkout.

Advantages:

• One-click add-to-cart reduces friction.
• Suitable for impulse buys and promotional campaigns.
• Can be integrated with features like express checkout.

Pay Now: Simplifying Checkout Across Multiple Touchpoints

Pay Now introduces express checkout buttons strategically placed in various locations:

• In the mini cart below the Checkout button.
• On the cart page below the Checkout button.
• At the top of the checkout page above the Customer, Shipping, and Payment Method cards.

The Pay Now buttons, integrated seamlessly using specified templates, provide a quick and efficient way for shoppers to complete the checkout process. Unlike Buy Now, Pay Now utilizes the existing shopper basket for checkout.

Advantages:

• Quick and straightforward.
• Suitable for one-time or instant purchases.
• Immediate confirmation of the transaction.

Buy Now and Pay Now Feature Comparison

Conclusion

Salesforce Payments' Pay Now and Buy Now features contribute significantly to an enhanced e-commerce checkout experience. Buy Now simplifies single-product transactions with a swift and independent checkout process, while Pay Now streamlines the checkout journey across multiple touchpoints. Both features, when implemented with careful consideration of requirements and integration guidelines, offer businesses the tools to provide customers with a frictionless and efficient path to completing their purchases.