A Comprehensive Guide To Choosing The Right Salesforce Marketing Cloud Partner
While Salesforce Marketing Cloud offers robust marketing management solutions for businesses, leveraging its full potential can be daunting. A skilled partner can demystify this platform and ensure you harness its capabilities to the fullest in order to jump-start your marketing ROI.
Challenges that Businesses May Face Without a Salesforce Marketing Cloud Partner
Key Qualities of a Salesforce Marketing Cloud Partner
A successful partnership hinges on compatibility, trust, and expertise. When looking for a Salesforce Marketing Cloud Partner, consider the following factors:
Certification: Salesforce certifications & partnership levels demonstrate a partner's proficiency, team strength and commitment. Like, we're a certified Crest Salesforce partner with 80 Salesforce-certified experts.
Relevant Experience: Experience implies a proven track record of delivering successful marketing cloud projects. Look out for salesforce case studies similar to your requirements.
Positive Client Reviews: Satisfied clients indicate a partner's ability to deliver effective solutions. You can check every partner's reviews in the Salesforce AppExchange. Here's ours.
Alignment with Your Goals: The partner should understand your business objectives and provide tailored solutions.
How to Evaluate Salesforce Marketing Cloud Partners?
Evaluating potential Salesforce partners may seem challenging, but the following step-by-step approach can streamline the process:
- Research Their Qualifications: Look for partners with a strong base of Salesforce certifications, an expert team and a proven track record.
- Interview Prospective Partners: This helps you gauge their understanding of your business needs and assess their technical & communication skills.
- Check References: Speak to their previous clients to get an unbiased opinion on their services and capabilities.
Common Mistakes While Choosing a Salesforce Marketing Cloud Partner
Here are our Salesforce Marketing Cloud Case Studies:
For Meriwether & Tharp, LLC is Georgia’s largest family law firm focused on serving clients a first-class experience in the areas of divorce and family law, CUBE84 has migrated from Captorra to Salesforce.
Challenges were limited lead generation methods, low data quality and sending drip campaigns to contacts. We have modified lead conversion & sales process by creating 10 journeys for various use cases in Marketing cloud, removed duplicates from Captorra & migrated data to Salesforce, channeled high-priority quality leads to the Sales team and enabled promptness in communications. Read more about our Salesforce Marketing Cloud Engagement with Meriwether & Tharp, LLC.
Another case study is our engagement with University of Notre Dame (Keough School of Global Affairs). Lead generation issues in Marketing Cloud were resolved by implementing best practices and automating email campaigns, which optimized workloads.
Conclusion
Choosing the right Salesforce Marketing Cloud partner for your specific use case is crucial. With vast experience in Salesforce Marketing Cloud implementations, we at CUBE84 are here to help you engage with your customers and prospects in a relevant and impactful manner.